Monterey Shale Play... working?

The Monterey shale is in play. Venoco and OXY have a 3-D seismic shoot planned. There is an abundance of well data for the Monterey, so the next step is tying the producing reservoir data to seismic. If plays follows a similar learning curve, expect longer horizontal laterals and more frac stimulation stages.  This will ultimately extend the play from a combination trap to a pure unconventional shale play.